What a small law firm website needs on day one

A first website does not need fifty pages. It needs to answer three questions quickly: do you handle my kind of problem, are you nearby or licensed where I am, and how do I reach you?

What a small law firm website needs on day one

A first website does not need fifty pages. It needs to answer three questions quickly: do you handle my kind of problem, are you nearby or licensed where I am, and how do I reach you?

The pages that matter

  • Home — who you help and the one action you want a visitor to take.
  • One page per practice area — what the matter involves, who it is for, and what the first consultation looks like.
  • Attorney profiles — education, bar admissions and the areas each lawyer handles.
  • Contact — phone, office address, hours and a short form.

Make contact easy on a phone

Most visitors arrive on a phone. Put the phone number in the header, keep forms short, and confirm what happens after someone submits a request.

Measure enquiries, not visits

Traffic numbers are less useful than the number of consultation requests and how quickly someone replied to each one.

intakewebsites

Related articles

Choosing a website theme for your practice area

A family law client and a criminal defense client arrive at a website in very different states of mind. The design should meet each of them where they are. That is why LegalWebDesigns offers six structurally different themes rather than recolors of one template.

See how a website inquiry becomes an organized client record

A 30-minute live walkthrough tailored to your practice area. No account, no card.

Book a live demo

Client sites we've built