Short answer
The law firm copywriting cost depends on how much content you need and who writes it. Hiring a writer means paying a fee, while doing it yourself means spending time on research, drafting, and revisions. Neither option has one standard price: a short homepage is a different project from a full site with practice-area pages and ongoing articles. Compare quotes against the hours your team can realistically spare and the value of that time.
What affects the cost of hiring a writer?
Copywriters price projects in different ways: by the page, by the project, by the hour, or under a monthly arrangement. The fee can change with the writer’s experience, the amount of research, the number of revisions, and whether interviews or search-focused planning are included. There is no single rate that applies to every legal website.
Before asking for a quote, outline the work. For example, list the homepage, attorney biographies, contact page, and each practice-area page you expect. Share the length or level of detail you want, if known, and say whether the writer must interview attorneys or work from existing materials.
| Scope | What to clarify before comparing quotes |
|---|---|
| A few core pages | Which pages are included, and how many revisions? |
| A full website | Are attorney bios and each practice area included? |
| Ongoing articles | How many pieces, what length, and how often? |
| Research and interviews | Who supplies background information, and are interviews included? |
| Search-focused work | Is keyword research or page planning part of the fee? |
Ask whether editing, fact-checking, and revisions are included. A low initial quote may not cover those tasks. Confirm who owns the final copy and whether you can reuse it if you change vendors.
What does doing it yourself really cost?
Writing in-house may not require a separate writer’s fee, but it is not cost-free. Someone must gather information, organize the pages, draft them, review accuracy, and make revisions. That work competes with client service, administration, and other firm responsibilities.
Estimate the time before deciding. For instance, if your team expects a project to take 20 hours, multiply those hours by the hourly value you assign to that person’s time. This is an example for planning, not a market rate or a prediction of how long your site will take. A complex site may take longer; existing, well-organized materials may shorten the work.
DIY can make sense when the site is small, a lawyer or staff member writes clearly, and the firm can set aside focused time. It can also help when attorneys want to keep their voice in the content. The tradeoff is that writing, editing, and publishing can take longer than expected, especially when several people must approve each page.
How should you compare the two options?
Compare the complete workload, not just a writer’s quote. Decide which pages are essential at launch and which can wait. Then estimate the internal hours needed to brief, review, and approve a writer’s work. Hiring someone still takes firm time, but the writer handles the drafting.
A practical comparison can look like this:
- List the deliverables. Separate core website pages from optional articles or future updates.
- Request comparable quotes. Give each writer the same scope, deadlines, and revision expectations.
- Estimate internal hours. Include interviews, source material, review, and approval—not only drafting.
- Consider upkeep. Decide who will update practice descriptions, attorney biographies, and contact details later.
- Choose a workable launch plan. Publish accurate core pages first, then add content when the firm has capacity.
If you already have strong drafts, paying for editing may be more efficient than commissioning every page from scratch. If no one at the firm can spare time, a writer may be worth the fee. You can also split the work: have attorneys supply facts and review drafts while a writer shapes the copy.
How does website pricing fit into the copywriting budget?
Copywriting and website costs are separate line items. Check whether a website plan includes writing; do not assume design, hosting, and copy are bundled together. Also check what happens to your domain, site, and content if you leave a provider.
LegalWebDesigns offers website service at $0 setup and $49/month, or $490/year. Domain, hosting, and SSL are included. The firm owns its site and data, and there are no contracts. The service includes practice-management software and an AI website assistant that uses the firm’s own API key. Copywriting is a separate decision, so ask what content support is included before comparing your total budget.
You can review the pricing details and compare the website features. To see design directions, browse the website examples.
What to do next
- Write down every page you need for launch and every page that can wait.
- Ask writers for itemized quotes using the same scope and revision terms.
- Estimate the staff hours required for DIY drafting, reviews, and future updates.
- Decide who will check that each page accurately reflects the firm’s services and preferred voice.
- Compare your full website and content budget on the pricing page, then choose a plan that fits your available time and scope.
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