Short answer
Law firm website content costs range from your time and editing costs to several hundred dollars per page for professionally written copy. As a planning estimate, a straightforward page might run about $150–$500 from a freelance writer, while pages with extensive research, interviews, or multiple revisions can cost more. These are budgeting estimates, not a standardized rate card; ask what each quote includes before comparing providers.
A “page” could mean a short attorney bio or a detailed practice-area page. Scope matters as much as word count. Design, website hosting, and content writing may also be priced separately.
Estimated cost by approach
The ranges below are general US planning estimates. Actual quotes vary by writer, location, research needs, and project scope. They are not the result of a pricing survey.
| Approach | Planning estimate per page | Usually involves |
|---|---|---|
| Write it yourself | $0 in writer fees | Attorney or staff time, plus your own review |
| AI-assisted draft with staff editing | $25–$100 in editing or tool costs | A draft that someone at the firm checks, revises, and approves |
| Freelance writer | $150–$500 | A defined page, revisions, and sometimes a client interview |
| Agency or research-heavy project | $500–$1,500+ | More discovery, strategy, interviews, editing, or project management |
Treat the table as a starting point for budgeting, not a promise of what any provider will charge. A quote may be lower or higher depending on the deliverables. A package price can also include several pages, so divide the total by the number of finished pages only after checking what is included.
What changes the price?
Research and interviews. A writer who needs to learn the firm's services, audience, and approach may spend more time than one working from a detailed brief. Attorney interviews and fact-checking can add work, too.
Page purpose and complexity. A basic contact page is different from a detailed page explaining a particular service. More subject matter, locations, and audience questions can mean more research and revisions.
Originality and review. A writer may quote more for fresh content than for editing existing copy. Multiple attorney reviewers can also extend the process. Agree on who gives final approval and how many revision rounds are included.
What the quote covers. Some providers charge only for copy. Others may include keyword research, page planning, uploading, formatting, or ongoing updates. Website design, domain, hosting, and SSL may appear as separate charges.
How to compare quotes fairly
Ask each provider to price the same scope. For example, specify one practice-area page, the approximate length, whether an interview is needed, and whether uploading and revisions are included. Then compare the deliverables, not just the total.
Before approving a proposal, get clear answers to these questions:
- How many pages are included, and what page types are they?
- Is research or an attorney interview part of the price?
- How many revision rounds are included?
- Who fact-checks and approves the final copy?
- Does the fee include formatting and publishing, or only a document?
- Who owns the finished content, and are there recurring fees?
A low per-page price may make sense for editing a polished draft. It may not cover interviews, research, or uploading. Ask for a written scope so those expectations are clear.
Budget for more than writing
Content is only one part of a website budget. Consider how many pages the firm needs, who will maintain them, and whether the website service charges separately for design or technical services.
A simple budget can separate costs into three categories:
- Initial content: Core pages, attorney bios, and practice-area pages.
- Website service: Design, domain, hosting, SSL, and any included software.
- Ongoing work: Updates to attorney information, services, and other page details.
For example, a firm with four practice areas, two attorney bios, and shared contact and about pages could need eight pages. At a hypothetical $300 per page, writing those eight pages would total $2,400 before any separate website or maintenance charges. That is arithmetic for a sample budget, not a quoted market rate.
If you are comparing a monthly website service with a one-time writing project, check whether content creation is actually included. A low monthly fee does not necessarily include professionally written copy, and a writing quote does not necessarily include hosting or software.
LegalWebDesigns offers website setup at $0 and a $49 monthly plan, with domain, hosting, and SSL included. The firm owns its site and data, and there are no contracts. Check the current pricing details to see what the plan includes; do not assume page writing is included unless the scope says so.
What to do next
- List the pages your firm needs and mark which ones already have usable copy.
- Decide whether staff can draft the content or whether you need outside writing help.
- Request quotes using the same page count, research needs, and revision expectations.
- Separate writing fees from website, hosting, and ongoing maintenance costs.
Review the pricing page when comparing website service costs with your separate content budget.
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