General information about US — ABA Model Rules (states vary), not legal advice. Laws change and differ by jurisdiction; check the sources below and consult a licensed attorney.
Your website is a communication about your services, so the professional conduct rules on lawyer advertising apply to it. The ABA Model Rules are a starting point; each state adopts its own version, so check your state bar's rules and opinions.
No false or misleading statements
Model Rule 7.1 prohibits false or misleading communications about a lawyer's services. Statements about past results can mislead if they create unjustified expectations, so many firms add context or a disclaimer.
Specific rules for advertising
Model Rule 7.2 addresses advertising specifically, including limits on paying others for recommendations and naming a lawyer responsible for the content.
A pre-launch checklist
- Review every claim about experience, results and specialization.
- Confirm how your state treats words like "specialist" or "expert".
- Check whether your state requires an "Attorney Advertising" label or a responsible-attorney name.
- Keep a copy of the site as launched if your state requires records of advertisements.