Short answer
A personal injury law firm website should make it easy for visitors to understand who you help, what you handle, and how to contact your office. Start with seven pages: Home, About, practice areas, attorney profiles, process, results or testimonials, and Contact. You can combine some pages when your firm is small, but keep each topic easy to find. Use clear, accurate language and avoid promising a particular result.
1. Home: explain who you help
The home page is often a visitor’s first stop. It should identify your firm, the people or cases you serve, and a clear way to contact you. Avoid vague claims that could apply to any law office.
For example, a headline might say: “Personal injury representation for people hurt in [your service area].” Follow it with a short description of the kinds of cases you handle and a visible phone number or contact link.
A useful home page typically includes:
- Your firm name and service area.
- A short introduction to your personal injury work.
- Links to your main case-type pages.
- A prominent phone number and contact option.
- A brief note about what happens after someone gets in touch.
Keep the first screen focused. Visitors should not have to scroll through a long firm history to find out whether you handle their type of matter.
2. About: introduce the firm
The About page gives visitors context about your firm and the people behind it. Explain your approach to client communication, the communities you serve, and what someone can expect when working with your office.
Use specific, verifiable details rather than broad self-praise. For instance, describe how clients can reach the team or how your office keeps clients updated. If you mention experience, credentials, or professional memberships, check that the details are current and accurately stated.
A brief, genuine introduction can make the firm feel approachable without turning the page into a sales pitch.
3. Practice areas: describe the cases you handle
Give each major case type its own page when you have enough useful information to make that page distinct. A single page titled “Personal Injury” may be too broad for people looking for information about a particular incident.
Common pages might cover car crashes, truck collisions, pedestrian injuries, premises liability, or wrongful death. Only publish pages for work your firm actually handles.
| Page | Useful information to include | Example opening |
|---|---|---|
| Car accidents | Types of collisions handled, service area, how to contact the firm | “Our firm represents people injured in car crashes in [area].” |
| Truck accidents | Relevant case types and how the firm communicates with clients | “We handle injury claims involving commercial vehicles in [area].” |
| Premises liability | The kinds of property-related injury matters the firm accepts | “Contact our office to ask about an injury on someone else’s property.” |
These openings are examples, not promises about a case outcome. Avoid implying that every visitor has a claim or that every matter will be accepted. A clear invitation to contact the firm is enough.
4. Attorney profiles: show who visitors will meet
A profile page should help people put a name and face to the firm. Include each attorney’s role, relevant background, education or credentials, and a professional photo. Make sure biographical details are accurate and approved by the attorney.
For a solo practice, this may be a short section on the About page. For a firm with several attorneys, separate profiles can help visitors understand who handles which work and how to reach the office.
Keep the tone direct. A profile that explains an attorney’s working style is often more useful than a long list of generic adjectives.
5. Process: explain what happens after contact
Visitors may not know what an initial conversation involves. A Process page can set expectations without predicting the result of any particular matter.
For example, outline the steps your office typically follows: someone contacts the firm, the team gathers basic information, the firm determines whether it can help, and the office explains possible next steps. Adjust the wording to match your actual intake and case-handling practices.
You can also answer practical questions, such as what information a person may want to have ready. Do not suggest that contacting your firm creates an attorney-client relationship unless that is accurate under your procedures. If your intake process or policies are more complex, have the firm review the page before publishing.
6. Results or testimonials: use approved, accurate content
A results or testimonials page can help explain the firm’s work, but it needs careful review. Use only information the firm is authorized to publish, and make sure any case description is accurate and presented with appropriate context.
Do not imply that a past result predicts what will happen in another matter. If you publish testimonials or case outcomes, review applicable professional conduct requirements and your firm’s policies first. A general disclaimer may not fix a misleading impression, so the full page matters.
If you do not have suitable content, leave this page out for now. A transparent explanation of your services is better than thin or unsupported claims.
7. Contact: make the next step simple
The Contact page should give visitors straightforward ways to reach your office. Include a phone number, a contact form, your location or service area, and any relevant office hours. If you use a form, ask only for information you need to respond.
Set expectations beside the form. For example: “Our office will review your message and contact you if we can discuss next steps.” Use wording that reflects what your team can actually do. Avoid asking visitors to submit highly sensitive details through an ordinary form unless your intake process is designed for that information.
Check the page on a phone as well as a desktop. The phone number should be easy to tap, and the form should be short enough to complete without frustration.
How to organize the seven pages
A smaller firm does not necessarily need seven separate menu items. You can combine attorney profiles with About, or explain the process on the Contact page. Keep the main navigation short, then link to more detailed pages where visitors need them.
A simple menu could look like this:
- Home
- About
- Practice Areas
- What to Expect
- Results or Testimonials, if appropriate
- Contact
Within Practice Areas, link to the individual case-type pages your firm supports. Keep labels familiar; visitors should not have to guess what a menu item means.
What to do next
- List the case types your firm actually handles and choose the most important pages to publish first.
- Draft each page around one visitor question, such as “Does this firm handle my kind of matter?”
- Verify names, credentials, service areas, and any results or testimonials before publishing.
- Test the navigation, phone links, and contact form on a mobile phone.
- Review the finished site periodically so details and contact information stay current.
If you want help putting these pages into a professional site, LegalWebDesigns offers websites with $0 setup and domain, hosting, and SSL included, plus practice management software for $49/month with no contracts. You can review the website options or request a demo.
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